The 33rd Advertising Club of Edmonton Awards Show takes off this weekend in high-flying style, and yours truly will be on board to photograph the whole ride.
Have I got all the airplane puns out of my system? Okay.
The ACE Awards Show is the largest annual gathering of advertising, marketing, communications and public relations professionals in Edmonton. All the best advertising is submitted for judging against international standards. Being a bit of a design geek as well, I’m super excited to be there with all these creative people and see all the great work being done here in Edmonton. Not to mention the event itself: presented by EIA? ’60s Pan-Am style? Rock ‘n roll venue? I can’t wait!
The production of the show showed a lot of attention to detail. From the piles of suitcases strewn all over, to the travel posters done up for all the nominees posted, to the badges on the “uniforms” of the coat check and bar staff, to the clouds strung up all over the place; everything really added to the “golden-age of flight” feel.
As great as everything looked, it did make it tricky to shoot. I was at ISO 3200 for most of the night and still had to stick to a dangerously low 1/30 shutter speed for most shots around the room. Shots of people on the stage were more forgiving of course, having all that light poured on them, but they came with their own obstacles (literally) as clear viewing angles of the podium were few.
It all lead to an exciting night though. I did manage to take a moment to browse all the submissions—a lot of great work by Edmonton creatives!